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Please note in person consults are currently suspended due to COVID 19.


The good news is that we are already very experienced with distance coaching, online via video. Geographical location is no barrier to us helping you and your dog with Force Free training. It works great for any dog, anywhere.

Video Coaching

One of the increasingly popular and great value-for-money and flexible ways to learn how to train dogs using positive reinforcement (together with desensitisation and counter conditioning) is to have coaching sessions and support by video.

This means that you take video of yourself training your dog and we review that video and give you detailed feedback and instructions on how to improve.

We use a mix of standard written lessons (some of which come with accompanying video examples) and bespoke personalised lessons. Each of those lessons is provided as an instructional document or video.

What is video coaching good for?

Video coaching is great for dog owners who want a low cost solution to getting started or making progress with training specific behaviours with positive reinforcement, or who need to work with a dog on desensitisation to feared things or situations.

Video coaching also works really well for people who are living in more remote areas or who are quite a distance from one of our trainers, and where the costs of travel for regular one to one lessons would be prohibitive.

We also find that when dealing with a desensitisation issue (trust and confidence building and changing the animal’s perceptions of people, places and things), that nothing that lasts can ever be achieved quickly – and it’s rare for an animal’s perception to change within one session. So while we can get you started with a desensitisation programme in a face to face lesson, confidence building programmes often require ongoing support and consistent training over a period of time. Video coaching is a great way to make sure you stay on track with a programme of training like this.

We also use video coaching for people we teach face to face – so sometimes we suggest to people that they get started with a couple of video lessons before we actually come out to visit, then have a face to face lesson with an instructor in person, and then have some ongoing support by video with an occasional lesson when we are in the area. It’s a good way to make regular progress without a big financial outlay.

One of the main advantages of video coaching is that you aren’t required to make an appointment, take time off work, pay someone travel expenses or deal with the weather when having lessons! You can train at a time and in a place that suits you, when the weather is fine, for a few minutes at a time.

How do I sign up for a video lesson and how does it work?

The way we approach this is in three stages:

  1. As soon as you contact us about getting help with your dog, we will ask you to complete a questionnaire to give us some background information about yourself and your animal(s).

  2. We may then arrange to talk by Skype or phone to ask any follow up questions and to jointly decide which is the best place to start at that point. That discussion may also be done by email or messenger. We may decide to start with recommending management changes such as exercise, feeding or healthcare changes. Once you’ve implemented those recommendations, and are seeing some change then we may move on to specific lessons, beginning with foundation training.

  3. In exchange for a flat fee of £40 per lesson you will then receive the instructions, and ongoing support by email or message, and feedback by either audio recording, video or in writing (sometimes both) on any video you submit that relates to that lesson. If you are based outside of the UK you can pay for this via PayPal in your own currency and that will convert to £. (Fees will apply)

We ask that you take video of no more than 2 minutes at a time of yourself with your dog.


When we review your video we would comment on things like your body positioning, your timing, your mechanical skills (leash handling, clicking, feeding), the environment in which you are training, and on the emotional state of the dog and then we give you advice on how to improve and what to do next.

We usually give feedback in writing, sometimes by audio recording or video and sometimes we may suggest an additional (chargeable) coaching phone or Skype call to talk through the feedback depending on the complexity of the case.


You can continue to submit video until we are all happy that you and the dog mastered the lesson / completed that task / achieved a resolution to the issue and are ready to move on to the next lesson or exercise. The choice of lessons will be determined by the overall goal you have for yourself and the dog. There are various multi buy discount options available. Please see the price list tab for details.

For each lesson there is no limit on how many times you can submit video until you master the lesson. So for some lessons you may only need to submit a couple of videos before moving on to another lesson. With some more complex lessons you may need to submit video of each stage of the lesson.

We also allow people to do a lesson with more than one dog but sometimes we may charge more depending on the complexity.

Why do we ask you for background information?

We believe, that the way a dog is kept and cared for, past life history and their prior experience with people, can make a big difference to how they respond to training.

The owner’s prior knowledge and experience of dog ownership and of using other dog training methods, can also determine the way we would give advice or instruction.

For this reason, we prefer to coach people about how to train a behaviour or resolve a behaviour issue after taking some history, and after seeking to gain an understanding of what you as an owner or foster parent have already been trying. Also about what you have as longer term goals or objectives for your relationship with your animal.

It also helps us to know how much you already understand about how dogs learn, because it may be that we might recommend some reading or video to watch to help your overall understanding of our approach.

Overall our aim is not to mechanistically train dogs to “behave”. We also do not think it is appropriate to try to offer “hints and tips” type ad-hoc advice or quick fixes without knowing anything about you or your dog.

While in principle training dogs with positive reinforcement is fairly simple, that doesn’t mean it is by any means easy. We prefer to get people off to the right start with high quality training materials and coaching rather than have you call on us when you’ve tried on your own and learned the hard way, how not to train!

For that reason we ask you to tell us all about yourself so that we can personalise our help to your specific situation and your animals as individuals.

Our aim is to build relationships with people through our video (and face to face) coaching – and to provide you with the understanding of the principles, theories and techniques of animal training as well as the practice.

We want you to become self-sufficient as time goes on, to design your own training plans and to solve your own problems. Ideally, we of course want you to choose to use positive reinforcement compatible solutions for all of those!


Do I need any special equipment …. or a video person?

Since we recommend training in short sessions, in a place where the dog feels confident and safe, you don’t need any special equipment or an arena or even a video person.

Most of our video clients take video by propping their phone on a fence or a bucket or using a simple device like a gorilla pod to attach their phone to a good vantage spot outdoors.

You can then just use the features on your phone to upload your video to Youtube to send to us.

If you have a video person then great! Rope them in. They might learn something too. Just make sure they know to point the camera at you. Sometimes we see a lot of the sky or the ground!

Do I have to sign up for a series of lessons or a programme of coaching?

No, we do not require people to sign up for anything other than to pay for each lesson they wish to do. If we think you need more in depth coaching or education on dog care and keeping, we may suggest a supplementary fee for either written personalised guidance or personalised video for yourself.

And you can do each lesson in your own time – there is no time limit on when you have to submit video.

What kind of things are covered by the lessons?

We now have the entire pathway for training a dog for everything you may conceivably want to do with your canine friend. We call this the Hound Charming lesson structure and it provides a series of re-usable lessons or personalised coaching topics that can be followed by people wanting to go all-in to training with no force.

The standard video lessons are for general purpose use and cover things like:

  • Foundation lessons for getting started with using positive reinforcement -establishing calmness and confidence when there are people around with food and then teaching a default behaviour.

  • Basic training of behaviours like sit, down, stay.

  • Leash walking and recall.

  • Dealing with phobias and fears – whether generalised or specific and including grooming, bathing, worming, injections, wound care, traffic, other animals, separation issues.

  • Teaching a way for the animal to give (or not!) their consent for things we wish to do to or with them, usually for their own benefit (we call this Consent Training).

For full details please see the “What We Do" page on the website.

We also write bespoke lessons for people on specific things they wish to train that are not already covered by a standard lesson.

If there is something, you would like to learn with us, please do not hesitate to ask!

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